Curious about SEO? Read this article for a quick overview of search engine optimization and its key concepts.
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The Three Pillars of SEO
- Keywords
- Links
- Content
Search Engine Optimization (SEO) drives organic traffic to your website, boosting your Google ranking. A higher rank means appearing in top search results for specific search terms.
Ensure your content includes relevant keywords that align with your business. Google uses these keywords to assess your relevance in search queries.
Discovering strong keywords is straightforward with tools like Google’s keyword planner.
Include internal links to connect your content and guide visitors through your website. Also, consider linking to reputable data sources, but avoid linking to competitor sites.
High-quality content significantly impacts your Google ranking. Search engines favor in-depth, helpful material. Ensure your published content is well-formatted and keyword-optimized. Keywords help search engines categorize your content.
In the past, websites crammed numerous keywords into articles. Today, this practice can harm your ranking. It’s sufficient to use keywords strategically a few times. Google evaluates these keywords and surrounding text to determine your article’s topic.
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SEO: A Long-Term Investment
SEO and search engine marketing (SEM) are distinct strategies. SEM involves paying for a higher rank, providing quick traffic gains but at a higher long-term cost with reduced durability. Conversely, SEO, although slower to develop, generates sustained organic traffic at minimal ongoing expense. Thinking about improving your website’s SEO or want a FREE consultation? Reach out to me, and let’s boost your online visibility together!