Website Redesign and Optimization
Technology, much like fashion, is ever-evolving—trends rise and fall. What’s popular today may be obsolete tomorrow. The key question is: “Is it time for a website revamp?” Review the following factors to determine if a website redesign is necessary:
1. Website Doesn’t Work Well on Phones or Tablets
More and more people are using smartphones and tablets to browse the web instead of desktops. Plus, Google lowers the search rankings of websites that aren’t mobile-friendly. Does your website look good on a smartphone? Is it easy to use on mobile devices?
2. Slow Loading Speed
People are busy and don’t want to wait for a website to load. If your site is slow, visitors might leave and look for a faster one. How quickly does your website load? Have you compared its speed to your competitors’ sites?
3. Cluttered Pages
A bit of space, or “whitespace,” helps visitors focus on what’s important. Is your homepage overcrowded with too much information? Are the pages cramped with content that’s hard to read or too squeezed together?
4. High Bounce Rate
A website’s bounce rate is the percentage of visitors who leave after viewing just one page, without exploring other parts of the site. If your bounce rate is high, it means something isn’t working well. What’s your website’s current bounce rate?
5. Your Site Uses Flash
Flash websites were popular in the past, but they often load slowly, don’t display well on mobile devices, and aren’t compatible with most web browsers. This can hurt your site’s search engine rankings. Is your website free of Flash?
6. Outdated Content and Images
As time passes, your business evolves with new challenges and opportunities. Does your website still reflect your current values and goals? Is your content and design up-to-date with today’s market trends? Are the images and information on your site still relevant?
7. Low Search Rankings
To attract more clients, you need to appear near the top of search results, or at least on the first page. Try searching for your website using relevant keywords—are you showing up on the first page?
Website perception can vary from visitor to visitor. While you might think your site looks great, it’s a good idea to check out your competitors’ websites and award-winning designs in your industry. Use Google Analytics to gather insights about your site’s performance. Your website is your virtual storefront, and it should reflect your brand’s values.
Need a website revamp or want a FREE consultation? Connect with me to create a standout website for your business!